NEW YORK—Jason Hirschhorn, MTV Network's former digital guru, and Ben White, his deputy at MTV, have landed full-time at Sling Media.Their role is to take the company, which is known for place-shifting TV content, into what Hirschhorn calls "phase two"—letting users work with content in ways that haven't been done before. Sling Media's namesake product, the Slingbox, works by plugging into home entertainment devices—a TV or a DVR, for example—and letting users get that content, such as local TV or recorded programs, on laptops and mobile devices anywhere in the world.
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